Hawaiian inspiration for a packaging company.
What does a sea turtle have to do with a packaging company? For Maui Roads packaging, it was evocative of a place and special time the client shared with his wife. It gave him good vibes, but he needed a fresh look for his growing operation. The big idea was to keep the turtle and the good vibes, but make it origami to reflect the paper and packaging business. The icon fit perfectly and the good vibes float on.
